What is PESTLE Analysis?

The question is what is pestle analysis?
PESTLE Analysis is an analytical tool for strategic business planning.
PESTLE is a strategic framework for understanding external influences on a business.
There are many macro-environment factors that effect strategic planning: New laws, tax changes, trade barriers, demographic change.

Macro-environment factors includes all the factors that influence an organization, but are out of its direct control.
Macro-environment factors tend to have a long term impact.

PESTLE stands for “Political, Economic, Social, Technological, Legal and Environmental” and is used for business and strategic planning, marketing planning, organizational change, business and product development and research reports.
By understanding these external environments, organizations can maximize the opportunities and minimize the threats to the organization.


Business Process Management

Business Process Management (or BPM) refers to activities performed by businesses to optimize their business processes.

Examples of business processes:

Holiday process – an employee requests a leave of absence, the manager approves, and the HR department is notified.

Complaint process – a customer raises a complaint. The complaint is automated though support team, escalated to the support manager, etc. 

Most companies use business process management systems to improve the effectiveness of their core operations. A business process, or workflow, automates the routing of tasks through the company departments, reducing bottlenecks, improving organisational efficiency, responsiveness and profitability.

Automation reduces the time a process takes to complete, as well as potential errors caused by human interaction.

Visibility – Business processes enable managers to see what is happening witinh business critical processes at every point along the process.

Accountability – Monitoring time to execute business functions creates productivity measurement and continual process improvement

Productivity – Automating business processes reduce the time spent on manual tasks.