What is PESTLE Analysis?

The question is what is pestle analysis?

 

PESTLE Analysis is an analytical tool for strategic business planning.
PESTLE is a strategic framework for understanding external influences on a business.

There are many macro-environment factors that effect strategic planning: New laws, tax changes, trade barriers, demographic change.

 

 

Macro-environment factors includes all the factors that influence an organization, but are out of its direct control.
Macro-environment factors tend to have a long term impact.

PESTLE stands for “Political, Economic, Social, Technological, Legal and Environmental” and is used for business and strategic planning, marketing planning, organizational change, business and product development and research reports.
By understanding these external environments, organizations can maximize the opportunities and minimize the threats to the organization.